ZoomInfo vs FullEnrich
Short version: ZoomInfo is the better fit for mid-market and enterprise teams that need maximum coverage and intent, while FullEnrich is built for growth and RevOps teams that want the highest enrichment hit rate per contact.
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
FullEnrich
Waterfall enrichment across 15+ vendors
$29/mo
From ~$29/mo by credits; waterfall email + mobile enrichment
At a glance
| Spec | ZoomInfo | FullEnrich |
|---|---|---|
| Starting price | Custom pricing | $29/mo |
| Budget tier | Premium | Budget-friendly |
| Complexity | Advanced | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 70+ | 20+ |
| Founded | 2007 | 2023 |
Feature comparison
ZoomInfo offers 9 of 10 tracked prospecting & lead data features; FullEnrich offers 6.
| Feature | ZoomInfo | FullEnrich |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker EU coverage and compliance posture
FullEnrich
Pros
- Waterfall across 15+ providers maximizes coverage
- Strong mobile-number find rates
- API-first, fits automated GTM stacks
Cons
- Enrichment only, no prospecting search
- Credit consumption can be hard to predict
- Younger product
Which should you choose?
Choose ZoomInfo if…
- you want deepest US B2B coverage and org-chart data
- you want strong intent data and buying-committee insights
- you want robust enrichment and CRM hygiene tooling
Choose FullEnrich if…
- you want waterfall across 15+ providers maximizes coverage
- you want strong mobile-number find rates
- you want API-first, fits automated GTM stacks
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: ZoomInfo for mid-market and enterprise teams that need maximum coverage and intent, and FullEnrich for growth and RevOps teams that want the highest enrichment hit rate per contact.
Browse all tools →Frequently asked questions
Is ZoomInfo or FullEnrich cheaper?
FullEnrich is the more affordable option ($29/mo versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, ZoomInfo or FullEnrich?
Neither is strictly better, they're built for different priorities. ZoomInfo is the stronger pick for mid-market and enterprise teams that need maximum coverage and intent, while FullEnrich suits growth and RevOps teams that want the highest enrichment hit rate per contact.
What's the main difference between ZoomInfo and FullEnrich?
ZoomInfo is advanced and premium, while FullEnrich is intermediate and budget-friendly. On tracked prospecting & lead data features, ZoomInfo covers 9 and FullEnrich covers 6.