ZoomInfo vs Kaspr
Short version: ZoomInfo is the better fit for mid-market and enterprise teams that need maximum coverage and intent, while Kaspr is built for SMB and startup reps prospecting directly from LinkedIn in Europe.
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
At a glance
| Spec | ZoomInfo | Kaspr |
|---|---|---|
| Starting price | Custom pricing | Free plan |
| Budget tier | Premium | Budget-friendly |
| Complexity | Advanced | Beginner-friendly |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 70+ | 20+ |
| Founded | 2007 | 2018 |
Feature comparison
ZoomInfo offers 9 of 10 tracked prospecting & lead data features; Kaspr offers 8.
| Feature | ZoomInfo | Kaspr |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker EU coverage and compliance posture
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
Which should you choose?
Choose ZoomInfo if…
- you want deepest US B2B coverage and org-chart data
- you want strong intent data and buying-committee insights
- you want robust enrichment and CRM hygiene tooling
Choose Kaspr if…
- you want one-click LinkedIn extension for emails + phones
- you want GDPR-compliant European data
- you want affordable with a usable free plan
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: ZoomInfo for mid-market and enterprise teams that need maximum coverage and intent, and Kaspr for SMB and startup reps prospecting directly from LinkedIn in Europe.
Browse all tools →Frequently asked questions
Is ZoomInfo or Kaspr cheaper?
Kaspr is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, ZoomInfo or Kaspr?
Neither is strictly better, they're built for different priorities. ZoomInfo is the stronger pick for mid-market and enterprise teams that need maximum coverage and intent, while Kaspr suits SMB and startup reps prospecting directly from LinkedIn in Europe.
What's the main difference between ZoomInfo and Kaspr?
ZoomInfo is advanced and premium, while Kaspr is beginner-friendly and budget-friendly. On tracked prospecting & lead data features, ZoomInfo covers 9 and Kaspr covers 8.