Clay
Waterfall enrichment + AI research in a spreadsheet
Starting price
$134/mo
Budget tier
Mid-range
Complexity
Advanced
Integrations
120+
Overview
Clay is the power user's prospecting workbench: a spreadsheet that chains 100+ data providers in a waterfall, runs AI research agents, and pushes enriched, scored lists straight to your sequencer or CRM. Incredibly flexible, but there is a real learning curve and credits add up fast.
Best for
RevOps and growth teams building bespoke, signal-based outbound at scale.
Pros
- Waterfall enrichment across 100+ providers maximizes coverage
- AI research agents automate manual account research
- Endlessly composable, the Swiss-army knife of GTM data
Cons
- Steep learning curve, not a click-and-go tool
- Credit consumption is hard to predict
- You assemble the workflow, it is not opinionated
Features at a glance
Buyer intent data
Account & company research
Waterfall data enrichment
Job-change & hiring signals
ICP / lead scoring
Workflow automation
AI research agents
CRM enrichment
Free plan
API & webhooks
Priority / 24-7 support
Pricing
$134/mo
Free trial; paid from ~$134/mo billed annually, credit-based
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